![]() 3 to 6 - brought in 420,000 attendees to watch more than 200 genre-diverse dance artists. ‘In this case they don’t suck blood, but donate it.’ Now attendees come from other countries, and even Asia and North America, for the spectacle. Untold Festival took the premise and flew with it, debuting the blood drive campaign - initially called Pay with Blood - with a whopping1,500 Romanians donating blood around the country that first year. “We thought, ‘What if we make a campaign based on the idea that vampires from Transylvania usually suck blood - but in this case, they don’t suck blood, but donate it?’ ” co-founder Edy Chereji said of the festival, which takes place in Cluj-Napoca at the Cluj Arena.ĥ The festival plays on the lore of the Dracula, here portrayed by Christopher Lee in the 1958 film “House of Dracula.” Courtesy Everett Collection The festival has collected the thousands of gallons of blood it has received over the last eight years to medical centers throughout Romania, according to Billboard. In that vein, Untold established its own Blood Network program that encourages eager attendees to donate blood in exchange for a complimentary day pass. The story and fear of the vampire Dracula has lived beyond Transylvanian history since Bram Stoker’s 1897 novel “Dracula.” Untold Festival, which has been held in Romania’s Transylvania region annually since 2015, has harnessed the power of regional vampire folklore for music - and a good cause. ![]() ![]() ![]() I’m a DJ and a mom - I breastfeed on stage with one hand and spin with the otherĪ dance music festival in Romania has found the key to drawing more attendees to a unique event. ![]() What does the cheapest Blue Ridge Rock Festival ticket cost?īurning Man victim ID’d as 32-year-old as tempers flare among the thousands scrambling to leave in epic mass exodus ‘Drug intoxication’ suspected as cause of Burning Man death ![]()
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